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Investor Relations

Facts, figures & data

niceshops - a sucess story

HOW IT ALL BEGAN

From his in-laws' basement to one of the most dynamic e-commerce companies in Europe

It all began in 2006 when niceshops founder Roland Fink started shipping nutritional supplements from his in-laws' basement in Klause near Bad Gleichenberg, Styria. Equus Vitalis quickly followed VitalAbo as the second online shop in 2007. The foundation for today's niceshops Group was finally laid on 22 December 2010 with the establishment of niceshops GmbH. The product portfolio has steadily grown since then. In 2020, niceshops surpassed 100 million euros in turnover for the first time, and in 2023, it was around 140 million euros.

Foto Schwiegermutter - erstes Lager
Foto Geschäftsführer Roland Fink, Barbara Unterkofler, Christoph Schreiner

Milestones

2023

Niceshops bringt heimischen  Unternehmen den Schweizer Markt näher
Delivery to Switzerland in just two to three business days
APRIL 2023

The e-commerce professionals at niceshops now make it easier for Austrian companies and their partners to access the Swiss market along with getting customs clearance via fully automated interfaces.

Erfolgsstory Labelhair
Industry and logistics expertise multiply revenues from online sales
MARCH 2023

Over a period spanning more than two decades, Christian Gsellmann has acquired enormous expertise in the field of hair cosmetics at international firms. Sales from the online shop he set up himself have gone up from a few hundred thousand euros to the double-digit millions after joining forces with niceshops.

Erfolgsstory olibetta
From a fascination for aquaristics to a successful online store
MARCH 2023

After living out his passion for aquaristics in the pet retail sector and a stint as a sommelier by turning his hobby into a profession, Christian Zach has been managing "olibetta", an online shop for aquarium products at niceshops, the Austrian e-commerce specialists, since 2019 and is already generating millions in sales.

Retourenquote von nur 3 Prozent - Presseartikel
Unique among online retailers! A returns rate of only 3%
FEBRUARY 2023

The top priority at niceshops is to avoid generating unnecessary waste in the first place. With that goal in mind, all products in their online shops are described in detail both in words and images while customer's queries are answered in 16 languages by email or phone.

These and several other measures have led to an exceptionally low returns rate industry-wide (just under 3%), although returns are still free of charge for niceshops customers.

Milestones

2022

Eröffnung Cosmeterie Store
The first Cosmeterie flagship store in Vienna
SEPTEMBER 2022

The new store in Vienna's city centre offers products from the beauty universe at Cosmeterie. In addition to the showroom, you will also find a spa area for manicures, pedicures, facials and much more.

Steir Inklusionspreis 2022 - Foto Günther Peroutka
Special prize for inclusion
SEPTEMBER 2022

Niceshops received the Styrian Special Prize for Inclusion as part of the Business Awards by Austria's Leading Companies.

Meilenstein 2022 - Top20 Arbeitergeber Europa
One of the top 20 employers in Europe
SEPTEMBER 2022

Niceshops has joined the ranks of the elite group of Europe's top employers. More than 3,000 companies from 21 European countries competed in 4 "Great Place to Work" categories.

Meilenstein 2022 - Geero Store
Geero – new e-bike Store in Graz
SEPTEMBER 2022

From a quaint showroom in the centre of Graz to larger premises on Kärntner Straße 390, Graz - the niceshops subsidiary brand Geero e-Bikes has relocated to greener pastures. The 180 square metre store also offers various Geero e-bikes for purchase directly on-site.

Meilenstein 2022 - Almdudler
Niceshops takes over Almdudler’s online operations
JULY 2022

Niceshops is operating Almdudler's online business, taking over delivery logistics to end customers and opening up avenues to new international markets for the Austrian brand.

Meilensteine 2022 - Staatspreis Marketing
State prize for marketing
JUNE 2022

The IT recruiting project "Nice Code Valley" was honoured with the Austrian Marketing State Prize 2022. This innovative project helps niceshops woo IT specialists from around the world.

Meilenstein 2022 - Verpackung
Packaging Oscar for innovative packages
JUNE 2022

The return rate at niceshops lies at less than 3%. Customers can reuse the box their order came in for their returns. Niceshops received the "WorldStar Packaging Award" for this innovative packaging.

Meilenstein 2022 - Bester Arbeitgeber
Niceshops, best employer in Austria
MAY 2022

The globally active "Great Place to Work" institute has named niceshops the best employer in Austria in the "companies with over 500 employees" category. Niceshops was also granted the Special Award for Sustainable Commitment.

Milestones

2021

Image Foto Xmas
155 million
DECEMBER 2021

After record sales in 2020, niceshops corporate sales continue to reach new heights well into the double-digit range.

Foto Büro Annenstrasse
Roseggerhaus is open
OCTOBER 2021

The highly publicised opening of the new office premises on Annenstraße, Graz, has given IT specialists and others a new, attractive home.

Foto Geschäftsführung Christoph Schreiner, Barbara Unterkofler, Roland Fink
New location in Vienna
OCTOBER 2021

The new office space located on Vienna's Universitätsring primarily serves as a hub for start-ups and international IT and e-commerce specialists.

Image Foto Kindergarten
Family-friendly!
SEPTEMBER

Niceshops has been voted as Austria's most family-friendly retailer by "kununu", a Europe-wide platform for employer ratings.

Image Foto Wachstum
100 million
AUGUST

The sales record from the previous year has already been broken in August.

Foto Mitarbeiter
Labelhair
JULY

Niceshops continues its growth strategy with the acquisition of "Labelhair" - an online shop for professional hair care products.

Foto Preisverleihung Christoph Schreiner, Sophie Ryba, Roland Fink
Austrian Export Prize
JUNE

Niceshops was awarded the Austrian Export Prize in Gold in the "Trade" category.

ONLINE SHOPS

24 online shops

Approximately 1.2 million active customers shop from the extensive range within the unique product segments. We operate the largest natural cosmetics, 3D printer and swimming pool online shops in Europe.

Image Bild Onlineshop

SERVICE PARTNERS

E-commerce as a service

More and more external companies, such as Almdudler, Kotányi and Stiefel entrust us with complex logistical processes, marketing and customer care for their online businesses.

Dienstleistung Almdudler

IN-HOUSE BRANDS

Increased added value through in-house brands and product development

An in-house brand has been developed for 3D printer filaments, the Geero e-bike is manufactured in western Styria in a joint venture with bikee and 100% plant-based cosmetic products are produced based on our own formulations.

Image BIld 3DJake

START-UPS

Partnerships with start-ups

By partnering up with start-ups, we acquire product and market expertise in new product segments to lay the basis for further growth. The start-ups focus on product development, production and brand marketing while we take over the online business operations involving complex processes that run in the background.

Erfolgsstory Labelhair
Banner nice facts
  • Icon Produkte orange

    ~ 2.5 M PRODUCTS

  • Icon Pakete orange

    UP TO 15,000 PACKAGES DAILY

  • Icon Kunden orange

    ~ 1.2 M ACTIVE CUSTOMERS

  • Icon Sprachen orange

    CUSTOMER SERVICE IN UP TO 16 LANGUAGES

EXPORT

Internationalisation is part of our company's DNA

Niceshops not only delivers to several countries but also offers top-notch service. Our online shops are translated into up to 16 languages. Our customer care team is available by phone and email and is staffed with our in-house international team of native speakers of these languages.

The top 5 target markets

  1. 25% Germany

  2. 18% Switzerland

  3. 13% Austria

  4. 10% Italy

  5. 5% France

Absatzmärkte

EXPORT AWARD

Excellent export ratio:
more than 85%

Niceshops was awarded the Austrian Export Prize 2022 in Gold in the category "Trade" by the WKO - AUSTRIAN Economic Chambers due to its impressive sales revenues, particularly within the European market.

Foto Exportpreis

All core competencies under one roof

The foundation of our success is the fact that all the core competencies necessary for e-commerce (IT/infrastructure, branding & marketing, logistics and customer support) are located under the same roof.

Image BIld Büro Saaz

A unique customer support experience

Approximately 1.2 million active customers benefit from our customer support service which is unique in the online industry. Information about the products in various online stores at niceshops is available in 16 languages while our agents answer individual queries and find the best solutions for our customers' problems. 

Image BIld Kunden Support

CORPORATE CULTURE

The right feel-good atmosphere is what counts the most 

Our corporate culture is based on working together as equals, extensive social benefits and an exceptionally positive working environment.

Best employer: satisfied colleagues are our foundation

First place at Great Place to Work as Austria's best employer in the XL company category, 19th place in the Best Workplaces in Europe 2022 - out of more than 3000 companies from 21 participating countries - and in the top 10 best employers for millennials at Great Place to Work. The results of the anonymously conducted Great Place to Work initiative are not the only proof of how much our colleagues feel at ease at niceshops. We enjoy a unique working atmosphere that defines our spirit, every single day.

Zufriedene niceshops MitarbeiterInnen

ENVIRONMENT AND CLIMATE PROTECTION

Strong climate awareness: A sustainable competitive edge

Protecting the climate is deeply ingrained in our corporate philosophy and we have implemented our successful sustainability strategy of "Avoid and Reduce" across our online shops.

Image BIld Photovoltaik

OUR RESPONSIBILITY

Living by example

Thanks to the photovoltaic system on the roof of the logistics centre in Saaz, we produce more than half of our electricity needs ourselves. We heat and cool the building infrastructure with waste heat sourced from our neighbouring farmer’s biogas plant. The niceshops packaging is made up of 99% plastic-free, biodegradable materials. In Graz, we deliver our parcels using CO₂-neutral bicycle couriers for an additional charge. And these are only a few of the many measures we are actively taking to protect the environment and climate.

Scopes 2023

Climate Protection

Measures and projects for climate protection in 2024

  • Development of a net zero strategy to be achieved by 2030

  • Raising and optimising the recycling rate in waste management

Have we piqued your interest? We'll be happy to answer any Investor Relations queries that you may have.

We look forward to hearing from you!

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